01
Atlanta and the FIFA World Cup
How the city welcomed the world, from the matches at Mercedes-Benz Stadium to the crowds in Centennial Olympic Park.
Inaugural Issue · January 2027
Atlanta plays on the world stage. Now it has a magazine to match.
The A is the new annual magazine of the Atlanta Sports Council, published by Atlanta magazine. It goes inside the business, the teams and the major events that made Atlanta America’s No. 1 sports business city.
Published by Atlanta magazine
In partnership with the Atlanta Sports Council
No. 1
U.S. city for sports business, as named by Sports Business Journal in 2026
8
Professional teams, including the newest, Atlanta City FC
Rome→Savannah
Statewide coverage of the sports industry’s reach across Georgia
65+
Years of award-winning journalism from Atlanta magazine
Inside the inaugural issue
What makes Atlanta a leader in sports. And who’s behind it.
02
Q&A: The College Football Playoff’s executive director
A conversation with the person who runs college football’s biggest stage.
03
Eight teams, one city
Updates from all eight professional teams, including newcomer Atlanta City FC, as they prepare for 2027 and beyond.
04
Teams that give back
The philanthropic work of each of Atlanta’s professional sports franchises, and the communities it reaches.
05
Beyond the perimeter
The sports industry’s reach across Georgia, with stories from Rome to Savannah.
06
Spotlights: PGA TOUR and Gas South Arena
Close looks at two pillars of the region’s sports calendar.
07
The Atlanta Sports Awards
The annual celebration of the region’s top athletes, coaches and teams, and the stories behind this year’s honorees.
Latest stories
The business of Atlanta sports, all year long.
“The definitive annual record of Atlanta sports.”
Where to find The A
Delivered to Atlanta magazine subscribers. Found across Georgia.
Beyond subscribers’ mailboxes, The A will be available statewide wherever sports fans, business travelers and decision-makers gather.
- Atlanta magazine subscribers
- Major sporting events
- Collegiate athletic departments
- Hotels
- Visitor bureaus
- Airports
- Chambers of commerce
- Welcome centers
- Select newsstands
Advertise & sponsor
Put your brand in the room where Atlanta sports gets done.
The A reaches the executives, teams, venues and fans behind the No. 1 sports business city, in print and on this site, all year.
- Print. Display and sponsored placements in the inaugural January 2027 issue.
- Digital. Top-of-page leaderboard and mid-page billboard banners on this website.
- Statewide reach. Subscribers plus major events, hotels, airports and more across Georgia.
Advertising & sponsorship
Sean McGinnis, President and Publisher, Atlanta magazine
January 2027
Be first to read The A.
Get one email when the inaugural issue is out, plus where to pick up a copy.
A partnership
Two Atlanta institutions, one annual record of Atlanta sports.
Publisher
For more than 65 years, Atlanta magazine has covered the people, places and stories that shape Atlanta. Across print and digital, it brings readers award-winning journalism, local insight and coverage of the city’s culture, business, dining and lifestyle.
Partner
The Atlanta Sports Council works to position Atlanta as a premier destination for sporting events and supports the growth of the sports industry across the region. With professional teams, businesses and community organizations, it brings major events to Atlanta and strengthens the city’s sports community.